Costing Your Customers in Pothole Damage

Are you a property owner who wants to prevent potholes from damaging the vehicles that use your roads? You’re far from alone.

Potholes can be an inconvenient and costly problem for drivers, with some estimates showing that American drivers are collectively spending tens of billions each year to repair damage caused by them.

This blog post will take a look at the estimated costs associated with pothole-related car repairs, as well as explain how effective repairs and maintenance can help reduce this lingering liability.

The Details of Damage

Potholes can cause big problems for any driver, from the occasional road tripper to the frequent commuter.

Not only can these pesky obstacles create alignment issues that can be costly to fix and slow down a person’s travels — evident in difficulty steering their vehicle — but they also impact a car’s tires over time.

Hitting potholes consistently causes premature wear and tear on tires, taking away from their intended lifespan as well as putting you at risk of flat tires. In fact, if the force of the pothole impact is great enough, “the sudden shift of air inside the tire can cause the sidewall to blow out,” Geico warns.

In other words, if the pothole-related damage is serious enough, your customers may even have to buy new tires completely, furthering the cost of repairing and maintaining their vehicle. Worse, they may direct their frustration at you.

The Facts and Figures

“A new survey from AAA found that last year 1 in 10 drivers sustained vehicle damage significant enough to warrant a repair after hitting a pothole,” according to the AAA Newsroom. “With an average price tag of almost $600 per repair, damage caused by potholes cost drivers a staggering $26.5 billion in 2021 alone.”

Moreover, these drivers reportedly sustained at least two pothole-related damages per year, showing that this is hardly a rare occurrence.

This means that it’s more important than ever for property owners to take extra precautions on their pothole-filled parking lots, roadways, and other high-traffic areas before it’s too late. After all, on-site safety plays an important factor in your business’s reputation, as well.

Simple, Sustainable Solutions

Simply put, potholes are a common nuisance for drivers everywhere and can cause damage to cars and expensive repair costs.

The main causes of potholes are…

  • The freeze-thaw cycle
  • Water over-saturation
  • Increased traffic
  • And more

Fortunately, there are many solutions available to reduce their presence on your property.

For example, infrared patching offers a quick, efficient, and eco-friendly solution to fill in potholes. During the process, the infrared machine is used to raise the temperature of the road surface to soften the old asphalt, making it pliable again. A small amount of new asphalt is added as needed, and new and old asphalt are worked together to create a watertight bonded repair.

What’s more, this process can be completed in less than 30 minutes!

And if you’re not sure who to call to repair your potholes, employ rapid solutions, and design solutions that are tailored to your unique needs, Pothole Heroes has you covered!

Here at Pothole Heroes, you can expect three primary features:

  • Sustainable solutions
  • A self-performing team
  • Statewide service

So why wait?

To learn more about how we combine the highest quality materials with our state-of-the-art infrared application system, contact our team today by calling 888-363-1111 or emailing [email protected]!